Content Management System

When someone starts a website, it usually starts small. Lesser than 10 pages with information on a person, service, product or a business.

In the beginning, for a technical person, its a website that is reasonably easy to manage manually. Just open the file, edit here and there, save and you’re done. However, over time, the website keeps having more information added. It grows from 10 pages to 20 pages and more. This is when making sure all the information is updated and accurate starts to get a little tiresome.

Now, if you have don’t have IT skills or a staff in your organisation who understands HTML codes, every time you need to update your site means that you have to get a webmaster to handle it for you. Or, if any of the information is in a flash website, then you need a Flash designer. All your visitors expect your website to be up-to-date but having to get techies to handle it for you, even for something as simple as updating your copyright year to the new year, becomes expensive.

That’s where a Content Management System (CMS) comes in.

• The CMS separates your text content from the look of your site. This means that you can easily add more pages without needing to design each one. The new page will just use the same look & feel as all the rest
• Non-techies can manage, edit and publish content even if they’ve never designed or coded anything.
• Because the CMS keeps track of all your text, it means that your visitors can easily search for something in your website – and find it!
• The CMS includes spell checking and other tools. It also links all the pages together so that if a page is later renamed, all links to it can easily be updated to point to the new page (and avoid the “broken links” issue).
• When designed correctly, the CMS can also help ensure that your content is consistent across all sorts of mobile devices and PCs.
• And more

• The cost for setting up a website, with a CMS, is higher
• Your staff will still need some training on how to use it correctly
• Someone will still need to draft or compose the content -whether its your staff, a copywriter or a PR agency
• No matter how great your CMS is, if the content is not actually updated, then the site will remain outdated.

Different organisations in different industries will need a Content Management System that fits their needs. There isn’t a “one size fits all” solution – and choosing the wrong CMS can cause you a lot of wasted time and money. Our team of consultants will carefully examine your needs and goals and will advise you on your best option.

For more information or to arrange an appointment, please contact us.